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Driving Demand

En podcast av: Akseli Matila, B2B growth expert

Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers

Our American listeners can also listen to Driving Demand at our American site

40 Avsnitt

39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)
Publicerades 2024-10-22

38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)
Publicerades 2024-09-24
37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)
Publicerades 2024-03-15
36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)
Publicerades 2023-12-20
35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)
Publicerades 2023-11-03
34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)
Publicerades 2023-10-05
33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny)
Publicerades 2023-08-31
32 - How to evaluate H1 in order to crush your marketing targets in H2
Publicerades 2023-07-31
31 - Growing through a recession (with Andrew Davies, CMO at Paddle)
Publicerades 2023-06-27
30 - How to master LinkedIn Ads for B2B (with Justing Rowe, Founder & CMO at Impactable)
Publicerades 2023-05-23
29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism)
Publicerades 2023-04-26
28 - From 0 to ABM hero (with Andrei Zinkevich & Vladimir Blagojević, Co-Founders at Fullfunnel.io)
Publicerades 2023-03-22
27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)
Publicerades 2023-03-02
26 - The no bullsh*t guide to Social Selling (with Laura Erdem, Senior Account Executive at Dreamdata)
Publicerades 2023-02-16
25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)
Publicerades 2023-02-01
24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)
Publicerades 2023-01-17
23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack)
Publicerades 2023-01-03
22 - How to drive demos from LinkedIn Ads (With Gabriel Ehrlich, CEO at Remotion)
Publicerades 2022-12-12
21 - My guide to B2B marketing during a recession
Publicerades 2022-11-30
20 - How to grow a community and find revenue streams from it (With Thomas Sjöberg & Daniel Nackovski, Co-Founders at SaaS Nordic)
Publicerades 2022-11-04

Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.Hosted by Akseli Matila

40 Avsnitt

39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)

38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)

34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny)

32 - How to evaluate H1 in order to crush your marketing targets in H2

31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

30 - How to master LinkedIn Ads for B2B (with Justing Rowe, Founder & CMO at Impactable)

29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism)

28 - From 0 to ABM hero (with Andrei Zinkevich & Vladimir Blagojević, Co-Founders at Fullfunnel.io)

27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)

26 - The no bullsh*t guide to Social Selling (with Laura Erdem, Senior Account Executive at Dreamdata)

25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)

24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)

23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack)

22 - How to drive demos from LinkedIn Ads (With Gabriel Ehrlich, CEO at Remotion)

21 - My guide to B2B marketing during a recession

20 - How to grow a community and find revenue streams from it (With Thomas Sjöberg & Daniel Nackovski, Co-Founders at SaaS Nordic)