31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees. In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals. On this episode we talk about: - What does a recession mean for us as marketers? - How can we work towards cost-efficient growth instead of growth at all costs? - Why fo...

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Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.Hosted by Akseli Matila