12 - Growing from 3 to 27 marketers in 2,5 years (with Frida Ahrenby, CMO at GetAccept)
Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 marketers focusing mainly on organic/events. She was tasked with building a world class marketing team and to create an inbound machinery to rapidly scale GetAccept's growth. In this episode we talked about: Strategy to scale a marketing team from 3 to 27 people in 2,5 yearsThe importance of sales/marketing alignment and getting exec buy-inBuilding a brand from scratch (i...