13 - How do you successfully market to the enterprise segment (with Johanna Fagerstedt, CMO at Quinyx)
The average tenure for a B2B SaaS CMO is below 2 years. Johanna Fagerstedt has been the CMO at Quinyx for the last 9 years and in this episode she shares some of her biggest learnings. In this episode we talked about: Making the transition from a Lead Machine to a Revenue Team.How do you successfully sell to the enterprise segment?What is most important when you evaluate new markets and how do you efficiently build go-to-market motions?Are you ready to join the movement? Join our free s...