6 - How to create a really great brand and engage your audience (with Gwen Lafage, VP Brand & Content at Sinch)
Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat. On this episode we talk about: What is the difference between brand and demand?What defines a really great brand?How can you measure brand against revenue growth?When should a company hire in-house marketers and when is an agency a good idea?Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovem...