7 - Hypergrow your SaaS company with a product-led mindset (with Bill Macaitis, former CMO & SVP Marketing at Salesforce, Slack & Zendesk)
Bill Macaitis is one of the most renown marketing leaders out there. He is the former CMO & SVP Marketing at Salesforce, Slack & Zendesk. Today he is a growth advisor and board member for a bunch of really cool SaaS companies in both EMEA & US. On this episode we talk about: Why you should have a campaign team instead of demand team?What is product-led growth?How product-led growth and demand gen can work together?How Slack built their successful product-led growth modelTips for s...