Buckle up Retailers, the Holidays are here

In 2020, Cyber 5, or Thanksgiving through Cyber Monday, saw the highest online spend ever. With the shifting tides and consumer behaviors comes the clear call to action to retailers. It’s never too early to start planning for holiday and ensuring you’re prepared for what the ever-evolving customer is seeking. In today’s episode, we‘re going to discuss what 2021 expectations are and how retailers should be preparing. Joining me today is Andy Halliwell, Publicis Sapient Retail Strategy Lead for EMEA and APAC, and Hilding Anderson, Retail Strategy Lead for North America at Publicis Sapient. I’m your host for the session Reva Bhatia. 

Om Podcasten

Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.