Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times
Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.