Publicis Sapient explores how retailers should approach the rise and demise of free shipping. The struggle that retailers are facing when it comes to shipping is real. Consumers are demanding free and fast shipping--and for many retailers, this is not economically viable. From managing the costs associated with the final mile, to controlling the costs associated with product returns, the list of considerations is endless. As retailers swim in a sea where they are considering supply chain modernization, driving e-commerce profitability, harnessing data to drive growth, managing margin erosion and rewarding loyal customers, their growing list of responsibilities makes controlling shipping expenses a heavy anchor.
Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.