Going into 2020, many retailers were being faced with immense challenges. Then COVID-19 hit and all the “pre-existing conditions” that retailers had were exacerbated. Those that were slow to invest in digital have felt even more pain, and the grocers of the world were forced into “digital maturity” overnight. In this episode, we explore how retailers have adapted during this crisis, and we discuss what adaptations are likely here to stay.
Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.