Publicis Sapient delves into how retailers need to adapt in order to prepare for Gen Z consumers. Gen Z is a generation that has always been online, they've engaged with social media for most of their lives and they have unique demands for the brands they're loyal to. Retailers need to adopt a L.E.A.D. approach, one that is light, ethical, accessible and "dataful" to win with this cohort.
Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.