Your Intro to Branding Class with Melanie Mitchell from The Sundae Agency

This episode is like your 'Intro to...' class at uni, and we're deep diving into the world of branding. Our professor? Melanie Mitchell, founder of The Sundae Agency (they do branding for stuff you eat and drink) and my work wife! While we have our own agencies, Mel and I collaborate on most of our projects, with me on words and Mel on branding. Branding can be a confusing topic if you're not in the industry or starting your first business, so Mel is break it down into bite-sized pieces and give you plenty of DIY tips along the way. In this episode, we cover: What the f*** is branding?Why it's so importantThe differences between DIYing, working with a freelancer and hiring an agency Uncovering your brand identity Why you need to identify brand values, mission and promise (and how to do that)Nailing your target audienceTone of voice, and where it fits Building strong visual brandingDeveloping concepts with moodboarding Choosing the right colours and fonts DIYing your logo And SO much more Don't forget to head to bossycreative.com to download my very free, very juicy guide to building a bold brand. It's packed with tips from Bossy.'s favourite creative experts - including a whole chapter on branding by our friends at The Sundae Agency. Download yours here.Bossy. Copywriting @bossy.copywriting InstagramThe Sundae Agency@thesundaeagency Instagram5 Steps to Mastering Moodboarding - The Sundae Agency BlogPinterest Behance Asana Slack HourstackIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Om Podcasten

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.