*s3/e19 Sports Nutrition Marketing with Stevie Lyn Smith, MS, RDN, CSSD, CDN (@stevielynlyn)
HOW can you be an informed consumer of sports nutrition products? How can you critically evaluate the claims set forth by different sports nutrition companies, sort through the BS, and find the best products for you? Sports Dietitian Stevie Lyn Smith, MS, RDN, CSSD, CDN (@stevielynlyn) joins the show to help us become more informed consumers and understand different marketing pitches for sports nutrition products Trends in sports nutrition products & marketing Special claims and how certain products try to differentiate themselves What's the deal with products marketed as "low sugar"? A peek behind the curtain of endorsement deals and your favorite runners promoting specific products Understand slow vs. fast carbs How to "read the label" on your sports nutrition products: what to look for & what you're looking at Marketing buzzwords Electrolytes!! Other sports nutrition products: protein powder, collagen, pre-workout, caffeine, creatine, etc and more! Stevie Lyn has ten years of experience in providing nutrition education and counseling in a variety of clinical settings and with athletes of all levels. Growing up as a three-season athlete and playing lacrosse at the collegiate level, being active has always been a passion. After retiring from team sports, she has since completed ten full Ironman distance triathlons, numerous half-iron distance triathlons, and marathons, along with many other endurance events including the ultra-marathon distance. As an avid endurance and team sport athlete, she knows the importance of eating to support a healthy lifestyle both on and off the field. When working with groups and clients one-on-one she provides an evidenced-based and practical approach using her education and experience to empower individuals to improve their physical and mental well-being. While Stevie Lyn is a board-certified specialist in sports dietetics, she also has worked with many other populations providing medical nutrition therapy. Being diagnosed with an autoimmune disease later in her athletic career, she feels strongly about helping others to continue to stay active and healthy while managing chronic autoimmune disease.