Episode 35 - The DQL = No more wasted demos
Garin Hess, CEO of Consensus joins Mark, Tom and Don to discuss DQLs (Demo Qualified Leads) and how understanding them is revolutionising presales impact to buyers, and to sales cycles. Last time we chatted in Episode 16 buyer enablement was hotting up and the presales industry was booming. Well now it's accelerated fast than ever so stopping unqualified, wasted demos is more important than ever. We cover what a Demo Qualified Lead actually is, how to introduce it into your sales operations and what value it brings to your presales teams, ever stretched to do more. Thanks Garin for coming on - it's always fun chatting with you! As always, share with your friends and colleagues, follow the LinkedIn page, and give us a review on your favourite podcast platform. We really do appreciate your support. Show links: LinkedIn https://www.linkedin.com/in/garin-hess-0017a0/ Website - https://www.goconsensus.com/