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B2B Insights Podcast

En podcast av: B2B International

Our American listeners can also listen to B2B Insights Podcast at our American site

67 Avsnitt

#66: How To Effectively Target B2B Buyers in 2024 & Beyond
Publicerades 2024-12-03

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

67 Avsnitt

#66: How To Effectively Target B2B Buyers in 2024 & Beyond

#65: Common Myths and Misconceptions with Brand Research

#64: The Best Frameworks to Develop Winning Propositions

#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings

#62: How to Achieve World-Class Quality in B2B Market Research

#61: How to Ensure B2B Market Research is Strategic and Actionable

#60: Lessons in Career Development (with Herminia Ibarra)

#59: Lessons In Strategic Planning (with Rita McGrath)

#58: Modern-Day Leadership Strategies (with Kirstin Ferguson)

#57: Learning to Fail (with Amy Edmondson)

#56: Lessons In Decision-Making (with Wendy Smith & Marianne Lewis)

#55: Lessons In Effective Leadership (with Celine Schillinger)

#54: Building Value-Driven Brand Experiences - Oliver Truman & Simi Dhawan

#53: Building Value-Driven Brand Experiences - Byron Sharp

#52: Building Value-Driven Brand Experiences - Jon Lombardo

#51: Building Value-Driven Brand Experiences - Richard Shotton

#50: How To Build B2B Technology Brands That Shine

#49: A Practical Guide to Delivering Exceptional B2B CX

#48: The Future of B2B Experiences #4: Phil Clayton, Meta

#47: The Future of B2B Experiences - Benoit Soucaret, Merkle

#46: The Future of B2B Experiences - Tejal Patel, Cisco

#45: The Future of B2B Experiences - Sylvain Panzani, Merkle

#44: The Metaverse - The Future of Creating Meaningful B2B Connections?

#43: Brand Practitioners - Julia Nicoara, Carbon Trust

#42: Brand Practitioners - Melanie Forbrick & Rebecca Seefeld, Siemens Energy

#41: Brand Practitioners - Davion Ford, Arcadis

#40: Brand Practitioners - Enno Houwerzijl, ING

#39: What Drives B2B Buying Decisions (with Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron’s Group)

#38: Brand Masters - Jenni Romaniuk

#37: Brand Masters - Peter Field

#36: Brand Masters - Peter Weinberg

#35: Brand Masters - Mark Ritson

#34: Expectations of the New B2B Decision Maker

#33: CX Practitioners - Peter Seaman, Finning

#32: CX Practitioners - Jo Goossens, Etex

#31: CX Practitioners - Christina Colby, Guidewire

#30: CX Practitioners - Laura Lee, Molson Coors

#29: CX Practitioners - Lisa Best, Kemira

#28: CX Practitioners - Shaun Myers, Brenntag

#27: CX Masters - Blake Morgan, Customer Experience Futurist